Online video is one of the most effective tools to engage and connect with an audience. Video allows the creator to communicate a message on multiple levels through visual imagery, the spoken word, music and visual text. It's also proven to convert visitors into sales, signups for newsletters, white papers, and other informational products, more so than any other online tool.

Frankly, most consumer camcorders shoot very high quality video. With the right sound and light accessories, you can shoot a highly professional looking video to upload to your website.



External Microphone Terminal: Required so you can plug in an external microphone. A must have. Check for the external mic terminal first, if it's not there, choose another camcorder.

2) It takes time and money to create your own TV commercial. Get it done right and cheap by hiring a local video production expert. Many of these pros work alone from home. So a few hundred dollars could get you a commercial that looks good enough, sell well, and will be accepted by TV stations.

video marketing can prove to be your secret marketing tool, because not many people have taken advantage of it yet. As you should know, you'll be using your videos on Youtube and other sharing sites, and maybe your own vlog, one day.

Take a close look at their references and testimonials. Did they deliver on the promised traffic? And don't forget to have the price for their services all spelled out so there are no surprises.