Today's web surfer has a notoriously short attention span. When they visit a site, they very quickly determine whether the content and style matches what it is they're looking for or interested in. If you can grab their interest right there and then, then they might stick around a little longer!

Lastly, if you don't have the time and resources to produce your own video, production services then you can purchase videos from a custom video production company. This can be more expensive, but often the finished product is better quality than a video produced by an amateur. Specifically, these services often help with script production, visual effects, voice over, and audio effects.

Goal setting. It's important that you know what you want to achieve before you even plan your marketing campaign. Set your goals and make sure that they are measurable and realistic. These goals will guide you in easily knowing the things that you need to do and they will keep you motivated when the going gets tough.

For example you are promoting a weight loss product. Logically, the video that you are going to make will revolve around one idea, which is losing weight using your products.

Cutaways should match the speech. Make sure the cutaway relates to what you're saying. For example, if you're pointing out that you provide good value for money then you might use a graphic showing your prices.

A recent study revealed that of the billions of websites that are on the Internet over half of them are Video sites. What is even more interesting is that this number is constantly growing. Why has video marketing become so prevalent? Who really knows what the real answer to this question is, but it is safe to assume that the average web surfer has gotten too lazy to sit through reading a static web page and prefers to watch a video instead.

Lastly, it would be wise to give due attention to the quality of your video content. Poor lighting, Grainy picture, and choppy transitions are not going to do you any favors. Granted, explainer video hiring a production agency to make you a video which might only generate 100 views on YouTube might be a poor use of your advertising budget. If, on the other hand, you have a great personality, a video camera, and are handy with editing software (I suggest iMovie) then you may have found your advertising niche.